We all know that athleisure has become an incredibly popular fashion statement – but it doesn’t have to be just the same brands we’ve seen all across the street, as the emerging labels on the market are showing us. Many of these activewear brands are creating new trends, styles and fabrics that guarantee an eye-catching yet comfortable look. So if you’re searching for something to stand out from the crowd we’ve got the lowdown on the activewear brands to watch.
1. Exploring the Contours of the Emerging Activewear Market
The activewear market is evolving, and it is a great opportunity to explore the contours of this emerging field. Sportswear is no longer just limited to the outdoors, and sports outfits are becoming a lifestyle. In recent times, trends have shifted from the traditional gym wear to fashion-forward athleisure. It is poised to become one of the most lucrative markets, and its growth is undeniable.
- Activewear ranges from technical sportswear all the way to casual wear.
- It is designed to fit the plus-size figure and has become a symbol of confidence for those who do not fit the conventional thin look.
- The development of the market has allowed fashion-lovers to mesh style with comfort.
Today’s activewear is not just restricted to the gym or a leisurely jog; it is an undeniable fashion staple. Bright colors, windbreakers, utility-inspired jumpsuits, exclusive collaborations — these items range from everyday apparel to exclusive designer pieces. The rapid growth of this sector can be attributed to its ability to integrate fitness and fashion.
The activewear market has more room for growth. Its potential isn’t nearly met, and rest assured there is much more to explore and uncover. The rise of athleisure has made it easier for everyone to jump on the bandwagon. Whether you’re after something athletically inclined or simply seeking to add to your everyday wardrobe, the sky’s the limit in the realm of activewear.
2. The Rise of Redefining Labels in the Athleisure Fashion Scene
Revolutionizing comfort wear, athleisure is a hybrid of style and practicality, leading to it as one of the most sought-after clothing lines in the market. With the affordability and aesthetics of the comfortable clothing pieces, it’s no wonder that it has become a fashion phenomenon.
Manufacturers, such as Lululemon, have capitalized on this niche market, bringing out the best possible athletic apparel to the public. Designing quality and stylish pieces such as leggings, sports bras and tanks, zipper jackets, cropped pants, and hooded sweatshirts have put them at the top of the athleisure label game.
The industry has also seen a revolution in redefining labels that cater to different fashion preferences as well as body types. From budget to mid-level to high-end brands, there is now something that can fit into every individual’s lifestyle. Here are some examples of the top trending styles that have been ruling on the streets:
- Bohten: designed with sustainable fabrics and ethical practices, this line of sportswear focuses on versatile fashion pieces that reinvent the traditional look.
- HigherDOSE: this eclectic label focuses on empowering women by giving them confidence and comfort in their own skin.
- Koral: fashion-forward and inspired by Los Angeles street style, this brand has created an array of fashionable activewear staples.
has served to cater to a larger audience, leading to more people enjoying the athleisure trend. Therefore, it is no surprise that it has become one of the most popular culture trends in the market.
3. Innovation and Versatility at the Core of Athleisure Brilliance
The athleisure trend has become immensely popular in the recent years, and it is fair to say that innovation and versatility are a key factor behind this success. Technology has taken the activewear and casualwear market by storm, allowing athletes to stay comfortable wherever they go.
Today’s versatile athleisure style has many features which create a unique, modern look. Lightweight materials and smart technologies are being used to create garments with superior breathability and comfort. Clothes are becoming both stretchable and flexible, allowing for easy movement and improved performance. Fabrics with anti-wrinkle, water resistant and UV protection capabilities are also a great choice.
These designs don’t just provide a comfortable experience but also help users make a style statement. Designers have continuously been introducing trendy colours, sleek patterns and creative elements to help the athletes make a statement.
- Mix and match tops and bottoms
- Accessorise elegantly
- Layer the activewear
The athleisure style of clothing gives users a unique way of expressing their style. So it is no surprise that it has become an essential part of the modern wardrobe. It is safe to say the versatility and innovation at the core of athleisure is what makes it truly admirable.
4. Comfort and Performance Melded to Create Refined Activewear
It’s undeniable that comfort and performance contribute to better outcomes, but few brands venture to merge these two must-have elements together. We’ve done just that, creating activewear that is unrivaled in its comfort and performance. Our refined activewear ensures maximum movement while providing optimal comfort.
The fabric blend used in our activewear not only allows for maximum movement, but also:
- Enhances breathability: made with fibers that allow your body to breathe with ease, ensuring you stay cool and comfortable.
- Maintains shape: a combination of stretch and compression technologies create a second skin that moves with you, while maintaining shape.
- Provides a flattering fit: special fabrics are designed to flatter any body type.
Our designers carefully craft their garments with attention to detail, from the consultation of experts to validating manufacturing processes. By combining comfort and performance, we are able to provide activewear that stands out from the rest – a truly modern experience.
Whether you’re attending a yoga session or a CrossFit class, our refined activewear is made to keep you comfortable and secure as you move and stretch. Experience peak performance in modern, stylish, and refined activewear.
5. Unconventional Details and Adaptive Styling Reshaping Activewear
The modern age has brought with it versatile trends and unexpected twists. Activewear is no exception. While traditional, classic silhouettes are still prominent in the arena, designers have started to inject modern elements into traditional styles, giving rise to unique and uncommon details.
Unconventional Details – Activewear today emphasizes individualized styling and encompasses distinctive design elements. Transparent mesh overlays, abstract panels, and hyper-sculpted pockets are some of the people’s favorite details. The intricate detailing transforms activewear from traditional to attention-grabbing. Additionally, apparel pieces come packed with unexpected shades, tones, and textures.
Adaptive Styling – Versatility is a must in the activewear industry. Thus, activewear designers emphasize on adaptive styles that meet the needs of the consumers. The pieces need to be comfy to allow wearers to go from the gym to the store with minimal effort. Apparels need to be robust and durable and should have sweat-wicking capabilities and be able to support inimitable workouts. Furthermore, vibrant colors are playing a major role in activewear, with statement pieces rivaling streetwear in terms of appeal.
All in all, the activewear industry has seen major evolutions over the past few years, with unconventional details and adaptive styling reshaping the look and feel of activewear. The styles have transcended the classic eras and this has presented athleisure goers with a vast range of options to explore and experiment with.
6. The Future of Activewear: Emerging Brands to Watch
From high-end labels to high street retailers, designers are looking to activewear for their next inspiration. Now that the trend for workout clothes has fully taken off, the industry is moving onward and upward. The emerging activewear brands to watch out for are those that focus on standout patterns, slim silhouettes, new technologies, and eco-friendly materials.
- Aurum Active: This Los Angeles-based label is one to watch for fans of edgy athletic styles. Aurum’s collections feature stylishly unexpected elements, such as patterned panels and mesh trims, infused into their classic silhouettes.
- Oulala Active: Oulala Active has taken a unique approach to athleisure, combining high-performance materials and flattering cuts with thoughtful detailing. The brand has recently been praised for its innovative use of recycled materials for a more sustainable approach to activewear.
- KAAV Active: KAAV Active is renowned for its eye-catching prints and knitted materials. Each collection introduces bold ideas combined with flattering energy-storing materials that are perfect for yoga, Pilates, and gym sessions.
This is just the start of the future of activewear. Ideas around the cohesive mix of fashion and performance are still in its infancy. As more activewear brands enter the global market, we can look forward to an array of stylish, high-performance, and sustainable looks to hit our Insta-feeds.
No matter what type of activewear you’re looking for, keep your eyes peeled for new and emerging labels to help you stay ahead of the game.
Today’s activewear market is a crowded one, but these emerging brands are rising to the top. Through sustainable fabrics, modern silhouettes, and inspiring designs, every piece in their collections is a statement. Whether you’re lounging around the house or breaking a sweat, make sure these activewear brands are on your radar.
